LA CASA DE LAS HERMANAS
Pueblo Garzón, Uruguay
Creative Direction · Curation · Buying · Merchandising · Operations
La Casa de Las Hermanas is a seasonal boutique founded in Pueblo Garzón in 2021, bringing together art, clothing, knitwear, jewelry, ceramics, vintage pieces and objects for the home from Uruguay and across South America. The Studio developed the concept and creative direction, encompassing curation, buying, sourcing, visual merchandising, vendor and staff management, and day-to-day operations.
CURATION & MERCHANDISING
EVENTS & ACTIVATIONS
The Studio conceived and produced a series of experiences around La Casa, from Friday Sunsets with DJs to artist collaborations, film screenings and special collection presentations. Each was created to bring people together in Pueblo Garzón and extend La Casa beyond the traditional boundaries of a shop.
AN EVOLVING RETAIL CONCEPT
Each season, La Casa de Las Hermanas occupied a different space in Pueblo Garzón, with the retail environment adapted to the character of each location.
